There are a lot of misconceptions regarding viral marketing.
A lot of people have the idea that if they publish great content, whatever that means, that they automatically will get a spike in traffic.
I know it’s kind of weird, but people do still believe that idea.
It seems like something that people would believe in the 1990s, but you’d be surprised as to how many people still assume that marketing really boils down to great content.
I’ve got some bad news for you.
Even if you have put in a tremendous amount of time polishing your content, it’s still not good enough.
Even if a lot of people you know tell you that the content that you produce is top-notch, you’re not there yet.
How can I say this?
Well, it all boils down to promotion. If you come up with fantastic content, but there is nobody around to read it, you might as well have not written that material.
It really is that basic.
You’re going to get the same results. You’re going to get a whole lot of nothing.
It all boils down to promotions. It’s not really the content itself, but where you plug that content into. This is the core of viral marketing.
It’s all about building an influence network or plugging into an existing one.
If you don’t know how this works or if you’re utterly clueless as to how great content interacts with distribution networks, you need professional help. You really do.
Otherwise, you’re going to continue to take shots in the dark, and it’s only a matter of time until you run out of cash, out of focus or out of luck.
It doesn’t really matter how big your budget is. It doesn’t really matter how talented your team is. If you do not have a clear, realistic idea of how to identify and tap into influence networks with the right type of content, you’re going to be wasting a lot of time.
Again, this has nothing do with how excellent your content is.
Believe it or not rather mediocre content can still go viral or at least produce impressive results if they are correctly marketed using the right influence networks.
Often, a lower quality version of an existing meme ends up getting more eyeballs than the meme it is based on because the right people retweeted it.
This is especially true of floating political memes which seem to have been around for what feels like forever. All of a sudden, they either get a new lease on life or gain traction when a prominent political personality retweets or shares them.
Focus on getting your stuff in front of the right eyeballs. In other words, target the right influence networks.
Thanks to the rise of social media, identifying and engaging with people in influence networks have become so much easier.