Make no mistake. If you want to make money online, you have to let your competitors do your homework for you. Believe it or not, they’re eager to do it for you. They don’t know you and couldn’t care less about you, but still, they’re eager to do your homework. Why? Well, let’s look at it this way. Whatever problems you may have in building a brand website targeting a particular niche, these problems are not new.
Far from it.
These problems are probably as old as your niche itself.
Given that these problems have been around forever don’t be surprised if people who built websites before you, targeting your niche, have come across these problems. Chances are, they’ve come up with some solution.
This is the good news.
Just because they started earlier than you, doesn’t mean that you’re going to lose.
Reverse engineer their solutions so you could focus on the answers that they got right. Pay attention to their solutions to look at areas for improvement. Solve these problems.
When you do that, you would be able to come up with a better value proposition for your intended audience.
That’s how the game works.
This is the most crucial piece of advice anybody can give you when it comes to niche marketing.
Nothing else comes close.
Why? Your competitors have put in all sorts of recourses to answer key questions. These questions are your questions as well. You would have to answer them because you’re staring your own business in the same niche.
You don’t have to reinvent the wheel. Let your competitors do it for you.
So how do you apply this in practical terms?
First of all, you can use this to find the right content. Just go to your competitors websites, look at their content and pay attention to the social media signals that these pieces of content are getting. Go to their social media accounts and look at their shared content that gets many engagements.
If you do this, then you would know that a specific type of contents gets a lot more love in your niche that other pieces of content.
Create those types of content.
This gives you a tremendous head start. You’re not starting from scratch; you are creating content that people would want to read in your niche.
When it comes time to making money off that content, you could also reverse engineer your competitors. Go to their websites again and pay attention to their ads.
What kinds of ads show up again and again? What kind of affiliate programs are they enrolled in? What kind of products are they selling?
These are important clues as to what works in your niche.
Copy these monetization systems and test them against your traffic.
Figure out what works and scale it up.
That’s how you make it in niche marketing. It’s not rocket science, but it does take attention to detail and a quite a bit of work. The good news as time goes by, you work less and less while making more money.
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